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Sustainable, colorful & quirky designs, crafted with artisanal love

Welcome to Alankaar

Every piece in our collection is a masterpiece of handcrafted love and passion. We pour our creativity in designing each piece while our artisans do their magic in enhancing the natural beauty of jute with intricate embroidery. At Alankaar, we make sure your bag is not just an accessory but a mood, a vibe, a whole vibe. It's the handcrafted love that sets us apart. From sling bags to totes, each accessory is a playful addition to your ensemble, turning heads and sparking conversations.

Our current favourites 


Every Alankaar bag begins with a little imagination and is brought to life by the hands of our artisans. Each piece is carefully embroidered, stitched and finished on our signature jute — a beautifully textured material that makes every stitch a little more challenging, and every finished bag a little more special. It takes time, patience and a whole lot of love to create these pieces, and we think you can feel it in every one.

Use code 'lovealankaar10' to get 10% off on your first order

Handcrafted with love
Playful and Vibrant
Sustainable and Sassy
Ethical fashion with a heart

Okay, we are blushing

Things our customers have said that made us do a little happy dance.

“Wherever I take it, people ask me where I purchased it from!”

★★★★★

Kinnari · Delhi

“Her reaction was priceless — she absolutely loved it!”

★★★★★

Quazi Nagpur

“Just the right amount of cute and quirky charm.”

★★★★★

Shruti · United States

Kinnari

Delhi, India

The product is ofcourse amazing which goes without saying. Its so quirky that wherever I take it people ask me where did I purchase it from ! You’re doing fab! May you achieve more success with the talent that you have. God bless you

Shruti lyer

United States

I recently purchased custom name embroidered jute bags from Alankaar, and I couldn’t be happier with the experience! Their focus on vegan and sustainable products really stood out to me. The service was excellent—smooth and hassle-free. The workmanship was clean, crisp, and had just the right amount of cute and quirky charm. I’m absolutely in love with my purchase.

Prajita Sarkari

Bengaluru, India

I just like the whole concept of your brand. The fact that it is sustainable yet so stylish. Love the colours , the details and the finishing. It shows that you put in a lot of effort in your designs.