Co-Founder

Hi! This is Vidhi, the heart behind Alankaar. Here’s Alankaar’s story..

My mum, a designer, brought her dream to life when she started a series of art classes named “Alankaar”, which she ran from our home, back in 1988.

A year later, I was born into a home abuzz with the artistic energy of my mum and grew up watching her clients be in awe of her work. Her passion for design was infectious, constantly finding its way into people’s hearts with mine being no exception. While I was besotted by every piece she made, I was also keen to find my own individual space in designing and hopefully channel her fervour into it.  And somewhere along the way, I fell in love with bags. Collaborating with her on something I felt deeply about became the idea I wanted to pursue. 

That being said, it took a pandemic lockdown to go after this dream and bring out signature pieces that are a product of the symphony of my mum’s creative mastery and my design sensibilities. 

The only missing piece was a name befitting the essence of the brand. When my sister suggested ‘Alankaar’, I knew my search had ended. After all, ‘Alankaar’ is where mum’s journey started, unwittingly opening the doors of the design world to me. 

While I am the heart of Alankaar, its soul is my mum and together we are eager to share with the world what has aligned us and spread the light of our unique bond.

As a founder, I have tried to instil my values in my brand. We discourage the use of leather, we are easy on the environment, and we believe in a zero waste policy, all this while we treat our team as family.